Our Mission:


Caring Lactation and Postpartum Support from the Start.


We Provide Evidence-Based Clinical Care and 24 Hour Support.


Lactation Support

From home visits to prenatal classes and support circles we’ve got you covered.

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Dedicated to Helping Families

First Latch & Counseling, Inc. is a lactation and counseling practice that promotes the health and happiness of children and families. As experienced health care professionals we prepare and support families through the challenges of parenting and breastfeeding.

We offer home and office visits, a drop-in clinic, group counseling, and individual and family counseling. We provide phone consultations, individualized care plans, and feedback to physicians. We also offer prenatal breastfeeding classes.

It is well documented that breastfeeding exclusively for the first 6 months of life has extensive health and mental health benefits for mothers and babies. We help families achieve their breastfeeding goals and provide additional support to continue having healthy outcomes for families.

Our combined experience, training, and team approach has given us the opportunity to help countless families.

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Check List for Successful Nursing:


“ Without First Latch I would have given up breastfeeding. They got me through one of the most trying times in my life, and I will never be able to thank them for that. ”

Former Client / Read Our Success Stories




Check out our collection of infographics to learn more about things like breastfeeding positioning, bottle feeding for the breastfed baby and storage guidlines for human milk.


Prepare For Your Visit

You’ll find all your intake paperwork here to fill out prior to your visit. This way we don’t spend valuable time on paperwork. We look forward to meeting your family soon, and helping you meet your breastfeeding goals.

Intake Paperwork→

You have the right to breastfeed - NYC law

Breastfeeding – Simply the Best. Choosing how to feed your new baby is one of the most important decisions you will make. Doctors agree that for most women, exclusive breastfeeding is by far the safest and healthiest choice. Know your rights as a breastfeeding family.

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Your Guide To Breastfeeding

Feeding your baby is a learned skill. It takes patience and practice. For some women, learning to breastfeed can be frustrating and uncomfortable. The good news is that it will get easier, and support for breastfeeding mothers is available.

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THe BabY Blues

Postpartum depression is the most common complication of childbearing. 2 The 10-question Edinburgh Postnatal Depression Scale (EPDS) is a valuable and efficient way of identifying patients at risk for “perinatal” depression. The EPDS is easy to administer and has proven to be an effective screening tool.

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